About Us

Design, Comfort, and Affordability in Every Spin

Trust you can rely on.

Our Story

At DICI, we believe that comfort and style should be accessible to everyone. Founded by Ella Shi, our journey began with a simple mission: to create high-quality ceiling fans that combine modern design, advanced performance, and affordability.

With a background in industrial design and roots in a family-owned factory producing fans for top global brands, Ella saw an opportunity to bring premium craftsmanship directly to customers—without the luxury price tag.

Every DICI fan, including our flagship KBS Ceiling Fan, is crafted with care, blending sleek aesthetics, energy efficiency, and reliable performance. Designed to elevate your living spaces, our fans deliver the perfect balance of function and style.

We’re proud to be redefining comfort, one home at a time. Welcome to DICI—a brand built for the modern home, with you in mind.

About DICI

The name "DICI" reflects a vision of harmony, innovation, and craftsmanship. Rooted in founder Ella Shi’s passion for design, "DICI" represents a seamless blend of form and function. Each letter carries meaning:

- D stands for "Design," embodying the sleek, modern aesthetics that elevate every living space.
- I symbolizes "Innovation," reflecting the advanced technology and engineering that power every product.
- C represents "Comfort," the calming ambiance and superior performance that define the experience of DICI fans.
- I highlights "Integrity," a commitment to delivering reliable, high-quality products at an accessible price.

Together, "DICI" encapsulates Ella’s vision to create ceiling fans that transform spaces, blending timeless design, cutting-edge functionality, and unmatched craftsmanship. With DICI, every detail serves a purpose—to enhance your home, your comfort, and your lifestyle.

"I believe in crafting products that everyone can enjoy, without compromise."

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Our Value

We exist to help you make your space a better place. We design, engineer, and deliver
transformative solutions that integrate effortlessly and work naturally.